The iView X RED is an eye tracking system developed by SensoMotoric Instruments of Tetlow, Germany using a customized digital camera from Allied Vision Technologies. Thanks to its advanced imaging technology, SMI's iView X RED can track and analyse the gaze of a test subject without him or her wearing any apparatus on his/her head. The portable system can be implemented in field research outside laboratories for the assessment of advertisements, websites or software or psychology and behaviour research.
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