NUTNFANCY SHOT 2012: The FourSevens Brand

4Sevens lights are still amazing and cutting edge. Oh wait, make that FOURSEVENS! CEO David Chow explains, in detail, the changes to the FourSevens brand to include a smart new logo, a minimalist catalog, and a complete renaming of all the lights. Oh great, just when I had the names down on the original line. You might find the branding discussion slightly uninteresting but I try to liven it up. Don't get me wrong, the changes make sense and the new look is phenomenal but we are flashaholics and new retina melting glass in sleek, lightweight, long burning form factors is what excites us. But we are shown the new Preon P0-SS keychain light, the FourSevens compact titanium SPACE pen David designed, and some other enhancements along the way. I ask him if can make us a TWO CELL Quark Mini 123 for extended run times in minimal form factor; a possible candidate for the next Nutnfancy Ultimate Headlamp Kit, Version 2. He acts as if it's a go...we'll see ;-) PDIDude and TacticalDoodle are my running mates here and TD almost gets his face melted off with that XM-18 pushing out a bazillion CPs. At $2,500 it will probably remain an institutional portable lighting option but it's cool.

Category:

Science & Technology

Tags:

• chow
• foursevens
• 4sevens
• branding
• flashlight
• torches
• fenix
• olight
• preon
• p1
• p2
• penlight
• cr123
• quark
• mini
• ml
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• mini123
• ml-x
• cr2
• mlr2
• qpa
• aa2
• qta
• qp2a
• qt2a
• qt2a-x
• qpl
• qplc
• qtl
• qtlc
• qb2l
• qp2l
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• qt2l
• qt2l-x
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• qb2a
• qp2a-x
• maelstrom
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• weapon
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• s18
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• reviews

[smcombs100]

@thisisnascar i sadly have to agree with you. less jokes and more letting the guy talk. would be wonderful.

[quickerthann]

Nutn, thanks for bringing up the point about the Preon turning on the pocket. I am always checking to see if its on almost anywhere I carry it. Maybe just a replacement recessed button could be maybe available for all of us. I would pay a few bucks to get a better switch.

[1230124]

SALE is so handsome! so cute!

[scabbynacker]

At work I throw all the pen caps out. Pen budget dropped 80% in a year.

[andygcramer]

data point : beards can hide double chins and yes, I know from experience. nice beard PFI dude.

[baphomet58]

not liking david chow's attitude in this interview. does he realize how many preons and other flashlights nutnfancy sold for him? He better have been taking nutnfancy's product suggestions seriously and not been brushing him off.

[CrispyGFX]

When is the new line with the rebranding coming out?

[tbone1993ut]

David should hire a spokes person to speak for him. Honestly he's no steve jobs.

[LookieLoudLou]

Thanks for bringing this to us Nutn.

BUT, you interrupted David SO much man. It got so annoying to the point where felt the irritation that David was feeling.

[Hoffa3381]

See some new EDC gear coming. Great review!

[Murphy82nd]

If you add up all those small fortunes, then it wouldn't seem like they'd have any money left for R&D and innovative designs, which is what I thought made this company popular to begin with? The best way to maintain an image is with awesome products. Shiny pictures and fancy logos are nice, but me thinks this guy went a bit overboard.

[ERASRone]

FOURSEVENS