Jason Lonsdale worked as planner on the world-storming T-Mobile Dance Ad - the largescale event at Liverpool St Station.
He talks to The Ad Show's Simon Pound about their inspiration, their accolades and their philosophy that led to this ad gaining tens of millions of views and not far off that many awards.
Thanks to that good man Jason Lonsdale for staying up late to talk to us by skype in NZ from London town.
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