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Dr. Patrick Dixon - DED 2011 San Francisco (Part 2)

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Uploaded on Oct 3, 2011

Watching the Watchers: Global Consumer Changes and Opportunities for Innovation. - presented by Dr. Patrick Dixon

Author. Business Consultant. Futurist. Dr. Patrick Dixon is one of 20 of the most influential business thinkers alive (according to a survey in The Times). Chairman of trends forecasting company Global Change Ltd and founder of the international charity ACET -- tackling the stigma of AIDS -- Dixon is a renowned optimist about the capacity of human innovation to solve complex challenges. Expect a hugely motivating keynote charting macro-trends in consumer shifts that will take us beyond behavior into identifying the global opportunities for multi-channel marketing.

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