This is a video book review of the 2nd edition of "Search Engine Advertising: Buying Your Way to the Top to Increase Sales" by Kevin Lee and Catherine Seda from Grizzard.com's Associate Director of Digital Eric Pratum.
This is a great book if you have no experience with search engine marketing. Start to finish, it is a complete walk through of what to consider and what you need to know when setting up an advertising campaign. If you have experience with search engine advertising though, consider a different book.
The full post can be found at http://bit.ly/searchengineads
Find more of our video book reviews at: http://bit.ly/VideoBookReviews
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