[Industry professional news channel itsTV] The Korean Wave Hit The Taiwanese Distribution Channels

[Anchor]

The Korean Wave which has heated up Taiwan is currently sweeping over its distribution channels. In fact, the top distribution channels of Taiwan gathered all together for the sake of buying Korean products. Our Olivia Hur has the details.




[Reporter]

Here is the meeting place for the top Taiwanese distribution channels and Korean home product companies.




From Korean cosmetics to liquor, there goes an active counsel for attracting so called 'Made-in-Korea' products.




The most noteworthy thing is that Taiwan's top five distribution channels including the Pacific SOGO Department Store, the number one department store in the nation and the RT-Mart, one of the Taiwan's top three discount marts.




The RT-Mart, which already offered Korean specials in Taiwan, is planning to strengthen their Korean food line-up through the event.




[Interview - Riva Teng, the Import Food Buyer of RT-Mart]

~ We appreciate KOTRA Korea, for inviting RT-Mart to join this exhibition and our company RT-Mart would love to introduce Korean products in Taiwan to our Taiwanese customers.




The 'Taiwanese Global Distribution Channels Consultation Invitation' was held this past December second at the KOTRA headquarters with the buyers of the top five distribution channels in Taiwan in attendance.




At the event, forty of Korean companies also visited to hold business talks over Korean home goods such as clothing, cosmetics and foods.




[Interview - Eun-woo Park, the Director General of Korea Business Center Taipei of KOTRA]

~ Especially with the significant rise in Korea's national brand power and the Korean wave, items like food, cosmetics, beauty products, and fashion accessories are very popular with the representative distribution channels of Taiwan.




Taiwan is the country where the term 'Korean Wave' originated. This event is expected to offer a chance for the exports of Korean products to soar.


Industry professional news channel itsTV
http://www.itstv.net

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