Brazilian Keratina.wmv

The Brazilian Keratin Story The Brazilian Keratin blow dry story also known as Escova Progressiva in my home country of Brazil has been "our" little secret to beautiful hair for nearly a decade. Word started leaking out about 3 years ago in the West about how the technique of combining the application of Keratin to hair follicles, combined with very hot ironing, not only was effective in straightening and relaxing hair, but also how the whole process also made the hair look more shiny, softer and more important healthier. Furthermore, woman who went to their salon to experience the treatment for themselves have realized that when properly applied to even highly frizzy, and damaged hair, the results can last from 6 weeks to up to 3 months if the right after care products are also used. We, here, at BrazilianSalonShop.com are here to help professionals bring the best Brazilian Keratin products to the UK market, and to ensure that salon owners can fully support both the treatment itself and the important after-care so that the customer is not only happy with the results but continues to experience relaxing, shiny and beautiful hair on an ongoing basis.
The benefits for the Salon Owner Salon Owners are also looking at new hair trends that can generate both profit and happy customers. We believe investing in learning the Brazilian blow-dry treatment represents one trend that all salon owners should bring into their salons as quickly as possible. The treatment technique can be learned over a short course, effectively taking a professional step by step through the 2.5-3hr process of application, washing, and hot ironing to get the perfect result. We ourselves, went through such a course in Brazil, and found it straightforward to learn. In Brazil, the availability of the Blowdry is common place, but here in United Kingdon, Salon Owners still have an opportunity to establish their market credentials and build client loyalty. We have noted that leading salons in Central London have been investing in building their capability for the last year, and are seeing strong demand at price points above £200 per treatment from clients who can expect to get the treatment down 4-6 times per year on top of cutting and coloring. In a 1000ml kit which we provide for about £135, and which also includes after care, one can normally apply depending on the length of hair at least 40 full applications, and thus, generate sales per bottle of roughly £3000 -- or more. This reflects an exceptional return profile and one that we believe will help even smaller hair salons survive and thrive.

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