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BMW's Lito German on Sponsorship Marketing

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Uploaded by on Sep 27, 2011

BMW's Lito German talks about the company's partnership with SCMS 2011.

BMW Asia recently announced its inaugural co-sponsorship of the Standard Chartered Marathon Singapore 2011 (SCMS).

It along with the race organiser, Singapore Sports Council (SSC), unveiled a series of initiatives aimed at further engaging participants and improving the race experience for SCMS 2011 runners, in the lead up to and during the race on 4 December 2011.

One key highlight of the partnership is a chance for Full and Half Marathon runners to win a brand new BMW X1 sDrive18i simply by joining Team BMW.

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