10:10 is the UK campaign to get individuals and businesses to commit to cutting their carbon emissions by 10% - you've guessed it - in 2010.
The campaign has come an incredibly long way in recent months, with more than 50,000 pledges to date. I went to meet its Campaigns Manager, Daniel Vockins, to find who the biggest surprise sign-up was, who they are still holding out for, and a whole lot more.
[Don't forget to check out accompanying video, 'Did London Mayor Boris Johnson keep his promise?']
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