When the man behind the iconic Cycle Chic website/movement [http://www.copenhagencyclechic.com] hooks up with the iconic Danish bicycle brand Biomega [http://www.biomega.dk] to shoot a commercial - this is the end result.
Selling bicycles to Citizen Cyclists, just like the bicycle industry used to a century ago. Highlighting urban mobility, elegance, poetry and efficient A to B transport.
The bicycle models in the film are the classic Biomega Amsterdam and the colourful Puma Pico - designed by Biomega for Puma.
See the ad in high quality at Vimeo: http://www.vimeo.com/9597873
@K4D38 ... it's not, the Boston should have the steel cable, isn't it?
lovingtanja 1 month ago
Very very cool
andrew097 1 year ago
The combie handlebars / basket is such a good idea.
andrew097 1 year ago
Dreamy, but too long.
zenmachinefilms 1 year ago
I love bike riding. Not only is it green travel and lots of excersize but you can bring a bike anywhere, its so personal, and allows a lot of freedom and fresh air. I love biks so much, and the puma biomega that folds up is innovative.
MartyredxMaiden 1 year ago
@myles2nd Biomega Boston.
K4D38 1 year ago
Cool video cool bikes
andrew097 1 year ago
what is the name of the biomega puma folder in the video?
myles2nd 1 year ago
beautiful ad! i am wondering where the music is from? catchy tune
monlolo 1 year ago