Star Fox 64 received critical acclaim and was one of the top-selling games of 1997, second only to Mario Kart 64. In the first five days of the game's U.S. launch, over 300,000 copies were sold, surpassing the record previously held by Mario Kart 64 and Super Mario 64. Sales were considerably less in Japan, where it sold 75,595 copies during the first week of sale. The game also took the #73 spot in Nintendo Power's "Top 200 Nintendo Games Ever" GameSpot noted that Star Fox 64 is "an instant classic" and was impressed by the voice acting. Glenn Rubenstein, the reviewer, noted that the game is "a pleasure to look at" and liked the cinematic quality of the storyline. Although other reviewers such as IGN said that the game is "extremely repetitive" and that the music quality was not as good as the original Star Fox, they still praised the branching system and "intelligently designed levels" which compensate for those points.
Star Fox 64 toys were included with Taco Bell kids meals alongside four other Nintendo themed toys in 1997. Nintendo Power subscribers received a promotional video prior to Star Fox 64's release (the same tactic was used to promote Donkey Kong Country for the SNES as well as Diddy Kong Racing, Banjo-Kazooie, and Hey You, Pikachu! for the Nintendo 64) that advertised the game's cinematic presentation, as well as new features like the Rumble Pak and voice acting. It revolves around two agents of Sega and Sony (who, at the time, were Nintendo's biggest competitors) kidnapping Nintendo employees and forcing them to reveal information about the upcoming Star Fox title by "torturing" a Mario doll, however failed to do it.
The review on VC paints a similar picture on Gamespot. It earns a (7.6 out of 10), praising for simple, enjoyable shooting gameplay, lots of voice-acting, nice to look at despite its graphic age and finding hidden paths adds replay value.
Star Fox 64 is listed as the 45th greatest game of all time by Guinness World Records Gamer's Edition in 2009.
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