Uploaded on Dec 14, 2011
You have a business that is centered around you as opposed to a more traditional network marketing model where you are a sales rep, and that is your identity - like a walking billboard.
The Self-Empowered model is definitely a more sophisticated model of business for network marketers. It requires more intent, more focus and a longer term business plan.
The primary reason for you to consider the Self-Empowered business model is control. In today's economy having complete control of your business has more value than ever.
You can gain control of your business through the assets of your marketing. Those assets include, but aren't limited to the following:
-Your own traffic. (Ex: Ads you might place, or when other websites link to yours)
-Your own testimonials that establish credibility.
-Your own content. (Ex: Articles at your blog, email series, informational videos, etc.)
-Your relationship with your customers. (This is determined by how you treat them and the value you bring to their lives. For example, the exact same customer might be worth three times as much in the long run to someone who develops a good relationship with them vs someone who does not have their best interests in mind and just wants to make a quick buck off of them.)
-Your USP. (What makes you different from everyone else?).
-Your blog or website.
-Eventually your own product(s).
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