Given all the praise heaped on the BMW 3 Series over the years, we can't blame you for thinking there's more to the story. We've heard all the conspiracy theories, most of them involving checks in large denominations from Munich.
This might seem believable to a certain segment of the population, but there's a far less interesting truth behind all those wins: The BMW was the best car. Sure, certain rivals often upped their game in one area or another, but the 3 Series always put it all together in a way that made it better.
So now the 2010 Audi S4 is here to take another shot. It's all-new this year and the old V8 is gone. There's now a supercharged V6 in its place, along with a lower price designed to better align the S4 with the BMW 335i.
The BMW 3 Series received a face-lift of its own last year. It was mostly minor trim changes and the like, but we're told that iDrive thing was tweaked again, too (oh, lovely).
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You don't understand - Audi designed the S4 to compete with the 335i. Weren't you listening at 0:32? "We couldn't think of a better match-up" - 3.0 liter forced induction engines, 6-speed manual, sports supsension.
Wait until the RS4 shows up and then you'll have your wish.
not really, i own both, i rarely touch that audi..i give it to my gf..bmw x drive is much better. audi's quattro always interfer. i regret of buying it.
you're comparing the xdrive to the legendary quattro system?? that's laughable at best. i've driven both systems. i can tell you 1st hand the quattro is so much better. bmws are meant to be rwd.
Edmunds made a big mistake by not comparing the new S4 with the 335XI (AWD). Obviously the Audi is going to have its advantages over a RWD BMW with similar power. Don't get me wrong, I own a 2000 S4 and I love the cars... just don't take this video too seriously. I think this may be a repeat battle that happened back in 2000. The B5 S4 was released, which beat the 99 M3 in many ways, but then when BMW released the next M3 in 01 I believe it was back ahead.
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Wait until the RS4 shows up and then you'll have your wish.