Organizational value through online media marketing | iStrategy Berlin 2010

Keynote -- Driving organizational value through online media marketing

With online media the measuring of marketing campaigns is possible to a degree we marketers have not been able to do in traditional media. This creates opportunities but also challenges. Opportunities: because the marketing and media activities can be economically justified, but also challenges: because some media opportunities do not create direct metric value. Finding your organisations value drivers and mediamix becomes increasingly difficult as the media landscape diversifies.




Key take-aways:




• How to set your organisations key value drivers with a solid audience strategy
• How not to be blinded by information overload and only measure what drives your business
• How to optimize the creative messaging with your media placement to create relevance for the audiences
• How to drive innovation and branding online and still creating organizational value

Speaker: Rikke Wivel, Sr Director, Global Advertising and Media, Monster

Day Two iStrategy Conference Berlin 2010

Category:

People & Blogs

Tags:

• istrategy conference
• berlin 2010
• online
• media
• marketing
• monster
• brand