(第五堂)產業前瞻5-1

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Uploaded by on Apr 14, 2009

東海大學「設計邊境」第五堂/主講人:姚仁祿
變動的社會潮流中,臭皮匠設計法勝過諸葛亮設計法,小公司雖然經驗不足,但彈性佳,能因應變化,相對而言,大企業的決策,就顯得緩慢而過時。美國通用汽車公司(GM),於­1908年創立,曾是財星500大營收公司,然而近來的金融風暴,GM卻面臨破產和重組的危機。本段選用TED2005年時,GM研發副總賴瑞伯恩斯(Larry Burns)的演講「太晚認真的夢想」 ,可惜的是,對照今日的處境,GM顯然沒有落實當初他們對未來的規劃,讓人不禁覺得,「創新」在大企業中,似乎永遠是太晚認真的夢想。簡體版請至:土豆網大小創意。

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  • 為何跟一百年前比?兩種產業沒有大變化,第一種汽車業,第二種建­築業。

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