Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? learn about the anatomy of idead that 'stick' and get sure-fire methods for making idead stickiers, such as violating schemas, using the Velcro Theory of Memory and creating 'curiosity gaps'.
For more information, a full report of Dan Heath's presentation,... visit www.creativityworldforum.be
Genial!
InnaBeilina 3 weeks ago
Made it so much easier to get his point when he gave the online dating examples.
theNeverangel 3 years ago