BETC Music to enter the Guinness World Records

BETC Music to enter the Guinness World Records !

Thursday November 17th, Fabrice Brovelli (BETC Euro RSCG managing director) and Christophe Caurret (BETC Music, Music superviser) have received in Paris Social Club from mister Guinness Book himself the Guiness Word Record certificate of « the most viewed online advertisement » for Evians Roller-skating Babies.

The spot has been viewed on the web 45,166,109 times since his lauch last summer (as of 9 november 2009). The success-story of the spot began on July 4th : in twenty four hours, the buzz generated by the Skating Babies became even bigger than Michael Jackson et Suzan Boyle !

Developed by BETC Euro RSCG, the French agency, the campaign shows the babies performing stunts to the sound of Rapper's Delight, a song by the Sugarhill Gang which became the first ever international hip hop hit in 1979. It was remixed for Evian by Dan the Automator, the hip hop Producer (Gorillaz, DJ Shadow, Kasabian).

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Music

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