RipCode Introduces TransAct Monetizer

As video becomes more pervasive, its increasingly important to capitalize on video assets. However monetizing video has always been a challenge particularly for the mobile market. Todays legacy transcoding solutions limit the ability to effectively monetize video content. Advertisements are attached in a static manner at an off-line location where content is first transcoded, then manually stitched to an ad, and then finally delivered to a customer for viewing. This static ad insertion model restricts the ability to pair contextually relevant advertising with video assets.

TransAct Monetizer is able to dynamically stitch device-optimized pre- or post-roll video with any requested video asset. By transcoding video ads on-demand, advertisers have the flexibility to provide unique ads based on the video content that a viewer requests, as well as the viewer profile, viewer location, time of view, and experience quality all of which require a transcoded, dynamic ad insertion capability to maximize relevancy and increase CPM.

Category:

Science & Technology

Tags:

• RipCode
• TransAct
• Monetizer
• monetize
• video