Samsonite "Bull Fight"

The "Bull Fight" spot captures the ultimate face-off between a Matador and the intensity of a bull that highlights the "Spinners" four multi-directional wheels designed to showcase the beauty and effortless functionality they provide.

Connelly Partners, who came up with the concept and vision for the spot, developed a tonality and approach that unites intensity with intrigue, while turning the traditional bull/matador dynamic on its head with the introduction of a third player - the Samsonite Spinner bag. Matador Christian Aparicio was cast for his authenticity, great sense of movement and passion. The featured bull was handled with care and shot solo, then integrated in the dreamlike environment.

Category:

Comedy

[jennieandpanda]

Shame on you!!! Whats next "fun" human torture, stoning of women, dog fights. Showing your approval of this horrendous activity is sickening.

If you had any regard for animals you would produce adverts promoting kind and

respectful treatment of them.

[DLNL36]

It's a huge shame for Samsonite to advertise with one of the worlds horrible and cruel animal torturing! Shame on you Samsonite! Couldn't you really come up with anything better than this?

[derrodelr]

Hey you guys... There is humans out in the world who want to kill other humans just because of race, religion, sexual preference and other things that's of ones harmless business so... Shut the fuck up! Its a bad ass commercial for luggage, & I bet everyone who is bitching about it is not living a lifestyle that is animal cruelty free. They might think they are, but they are not. So stop the bull shit!

[anawesomerobot]

Great looking ad - shame some can't separate fantasy from reality. :)

[TheRollingstones1964]

@drascalov You're obviously a silly little boy who can't even spell properly. Perhaps you should know that they don't serve bull at mcdonalds, that's a cow (you know, moo moo cow). Your brain is obviously so minute that you have no feeling for other living things. This advert is promoting a barbaric act of cruelty, which still continues to happen in this day and age in Spain and around the world. It might not be real, but how about if it was advertising killing a child? Bulls feel pain and fear

[TheRollingstones1964]

@anawesomerobot OK, so how about now we have an advert glorifying hanging as an analogy for the movement of a body on a rope? If this involved the horrific cruelty in the name of 'tradition' that say black slaves endured or a child, then maybe you wouldnt think it was fine. Glorifying cruelty or a cruel act, no matter what connection it has to history is never ok. Especially an act which is still on going in Spain, and other parts of the world.

[JuarbeEscalante]

What a beautiful and amazing commercial. Go Samsonite.

[drascalov]

fuck off peta lovers... im sick and tired of ppl bitchin about animals, chances are, this bull would be butchered and eaten at mcdonalds so shut the fuck up... its a FUCKING COMMERCIAL with a CGI BULL thats NOT EVEN STABBED...

[animalsrock345375]

This should NOT be supporting bull fights! It is a cruel activity that must be stopped!

[Andrewterrorist]

badass commercial for a..... bag..