RipCode - Video Content Dictates Distribution and Monetization Strategy

The unprecedented growth of mobile, Internet and IPTV content is taxing legacy video delivery models:

• Commercial Internet video traffic will increase 5X by 2012
• User-generated video content will increase 3X by 2012
• 2/3 of all mobile traffic will be video by 2013
• 14.3 billion online videos were viewed by U.S. Internet users during December, 2008 alone

The fascination with being able to view both professional and user-generated entertainment content on Internet and mobile devices will not taper any time soon, but there is equal if not higher demand for instant access to a staggering volume of educational video, instructional video, enterprise sales and marketing video and surveillance video by public, private and government constituents.

In the video below, we take a look at the different levels of video content - premium, amateur and reference - and how they impact distribution and monetization strategies.

Category:

Science & Technology

Tags:

• RipCode
• video
• monetization
• monetizer