Winston Super Kings (Not How Long You Make It)
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Uploaded by weenielongus on Mar 9, 2008
Wow, this was the 60's!! Four guys surround a pretty girl, whip out packs of cigarettes with a cigarette sticking out of each, while singing "It's not how long you make it, it's how you make it long"!! A fifth guy explains while the guys and girl sway with each other in the background, and we get a card that says "Winston New Super King Size". What a slogan!! And hey, the girl IS quite pretty!!...
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The great touch is the woman interacting with the on-screen graphic....
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@fromthesidelines Clark did numerous commercials...he was the man who asked shoppers if they would give up their box of Tide for two boxes of another detergent.
(Carol Burnett did a great spoof, where Harvey Korman ended up mugging her to get her box of "Tidy")
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I missed the old days of advertising.
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@TonyMaximMuscles No you're not. George Carlin did a bit on a 70s audio recording about the suggestiveness in 60s and 70s cigarette commercials, which, upon hearing it, prompted me to look up the commercial in the first place.
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Jack Clark died of bone cancer in 1988 at the age of 62. I wonder if cigarette smoking had anything to do with his illness? He didn't "make it long" unfortunately.
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I remember this song being sung faster, with the extra line: "It's taste that makes the difference / In a Winston Super King!" That undoubtedly was from a later commercial; this one is introducing the new longer Winston when it was first marketed.
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Love all the references to length and size and how you make it long.
3 years ago 2
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This was first seen in 1967, featuring Jack Clark as spokesman at :35 {he was famous as an announcer and occasional game show host, especially on Allen Ludden's "PASSWORD" during the '60s}. This is a black & white kinescope of an original color videotape spot.
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Am I the only one who sees all of the fallic symbolism going on here???
TonyMaximMuscles 1 year ago 7
Did Don Draper do this ad?
jcreed09 2 years ago 2