The Support My School Campaign works to support schools in India.

Master blaster Sachin Tendulkar will rally for 12 hours on Sunday, September 18 to help the Support My School campaign transform as many lives as possible.

To read more, check out facebook.com/SupportMySchoolIndia. With Every 'like' on their page, partners will contribute Rs.5 for the cause.

Every child has a right to learn in a happy, healthy environment which is critical for the overall development of the child. It's a pity that today many children in India do not have access to basic amenities in their school. Lack of proper sanitation facilities in schools in rural India continues to remain a huge challenge. Studies have shown that inadequate sanitation has a huge impact on the girl child who is forced to drop out of school as she enters adolescence. We believe this is an area of concern and needs immediate attention.

In keeping with the NDTV philosophy of promoting critical issues, NDTV and Coca-Cola India have come together to launch a 6-month campaign 'SUPPORT MY SCHOOL' to raise funds to provide all round upliftment of schools in rural India with an emphasis on proper sanitation, access to water and sporting facilities.

Category:

Entertainment

Tags:

• Coca-Cola
• NDTV
• Support My School
• SMS
• Sachin Tendulkar
• telethon