Difficult is worth doing: Honda Accord Live TV Ad

19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".


Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.


The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

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• Honda
• Accord
• difficult
• is
• worth
• doing
• parachute
• skydive
• live

[bigiss1111]

people dont buy amrican because it sucks dick at making cars

[slydorvti]

honda power

[groovyreg]

How has the comment stream for an advert by Honda descended into an argument about Pearl Harbor and Hiroshima??

[ShadowSnike]

Why are people below talking about ww2? LOL

[FairyBoyGentleMan]

"Hello Mum"

HAHAHAHA

also, guys, I'm not sure if you heard, but the war's over.

[FairyBoyGentleMan]

"hello mum".

HAHAHAHAHA

[1objection]

@Gastrophetesit was also excessive to FORCE America out of neutrality by attacking Pearl Harbor. Not long after the bombing of Pearl Harbor, we intercepted a telegraph from Japan that was planning on attacking an island, but they used a strange name for it, intel though it to be Midway. To fool the Japanese, we sent a telegraph saying that Midway was having water pump failures. Needless to say Japanese got their hands on it and BEHOLD! They were planning another attack. THAT is excessive force.

[Gastrophetes]

@1objection

We were talking about excessive force. Japan asked for America to be in the war, but that doesn't change the fact that the use of the atomic bomb was clearly excessive force.

The Japanese began development because they heard rumours the Americans did. The effort was extremely disorganized and Japan was no where near completion of a properly functioning atomic bomb by 1945.

[1objection]

@Gastrophetes apparently you don't know your own damn history, japan had a bomb with similar qualities as the atomic bomb and they had plans of using it just one day after they got bombed, PLUS Japan brought that on their own damn selves when they bombed Pearl Harbor like a bunch of porch monkeys.

[Gastrophetes]

@1objection

Damn you are ignorant. Do you seriously not know anything about 20th century history? You are saying Japanese use excessive source while defending the Americans...

I mean if it was anyone else it'd be fine, but we're talking about the only country who has attacked someone else with an atomic bomb, and the country they used it on (two in three days actually) is the one you are accusing of excessive force.

I knew you were dumb, but I didn't know you were this ignorant.

[1objection]

@Gastrophetes was there ever an order? I don't assert force where it is not necessary like a japafag.