Diesel 'Be Stupid' Active Window

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Uploaded by on Feb 24, 2010

At the start of the Bread & Butter Berlin Diesel launched its new Be Stupid campaign supported by extensive multimedia. In this context, LIGANOVA has realised a unique window installation in the Diesel Store Berlin.
Inspired by the slogan "Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant. Smart may have the brains but stupid has the balls. The rebellious and clear message is not only to surprise with wording but also to bridge smart interaction and simple communication.

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