http://www.mediaed.org
Featuring Naomi Klein.
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint c...
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors?
No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.
Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
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Thank you, Naomi, for opening consumers eyes ... it's the consumers who fuels the market, it's the brands who have to adapt if they still want to sell ...
Mind control indeed. This summer I installed a commercial eefrigeration unit in my home kitchen eblazoned with the coca cola logo. Within days my wife began bringing home lots of coca cola. This even though she knows I drink mostly water from our gravity fed spring!
Logos are images. Our brains think in math as well as images. It has become known that language/grammer is an innate behaviour instead of a learned behaviour in our DNA. It is inbred in our DNA. Those logos have the capacity to be a form of a mind control. Peace
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Those logos have the capacity to be
a form of a mind control.
Peace