No Logo: Brands, Globalization & Resistance

http://www.mediaed.org

Featuring Naomi Klein.

In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

Category:

News & Politics

Tags:

• MEF
• Media
• Education
• Literacy
• Critical
• Naomi
• Klein
• sweatshops
• Sut
• Jhally
• Globalization
• Consumerism
• Activism
• Resistance

[tink037]

"Trade regulation leads children in the third world out of work and into prostitution."

Why would you encourage a system that forces children to work at all, never mind in a sweatshop?

Capitalism = affluence for the already privileged and further struggling and suffering for the oppressed.

[westonsz]

Please asap outsource all the ceo and executive jobs to cheaper labor to save the consumer money. Till then I won't be buying the benedict arnold brands.

[rolandhensle24]

Your vid went viral on Basseterre

[edstone61n]

This video went viral on Andorra 

[makeiteasyable]

its true ehheehe

[WargamerXaber]

@dekippiesip Communism doesn't come with mass genocides, even if places like the Soviet Union make you think this. COmmunism is just another economic system that does have flaws, one of which is high government control. Capitalism has flaws as well, but neither economic system can be said to cause anything so horrific as mass genocides.

[ridewave444]

I've always hated these marketing motherfuckers also. All commercials are basically about are fucking lies. Don't believe their manipulating bullshit people. They're so goddamn transparent to me. Weird.

[cherubicnerd]

see how dishonest they are? i did not know that food companies supported the tobacco industry!

[MichaelParentiOrg]

Thanks for Sharing!! saved fo rmy playlist Much appreciated

Kind Regards, MP friends

The Face of Imperialism 2011; Dr M Parenti adds shocking new evidence to the litany of injustices visited upon victims of U.S. imperialism: expropriation of their communal wealth and natural resources, complete privatization and deregulation of their economies, loss of local markets, deterioration of their living standards, a growing debt burden, and the bloodstained suppression of their democratic movements.

[dekippiesip]

Of course capitalism has its problems, but what is the alternative ppl? Communism was even worse with the mass genocides, so I bet that won't be an option. Do u guys have a proposal for a better and more efficient system? It's easy to say that capitalism is wrong, but what is that worth if u don't propose an alternative. What about capitalism with certain restrictions? In the West we have this system, but in many developing countries it's pure capitalism!

[hovhifha]

i watched no logo for my sociology class