Coca-Cola Israel, Summer Love FaceLook
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Uploaded by EdologicIL on Jul 24, 2011
Coca-Cola Israel has once again brought together thousands of youths for various summer activities across the country including a movie marathon, day at a water park, rock concert and parties, creating an unforgettable Coca-Cola Summer Love experience for 2011.
Publicis- E-dologic wanted to integrate people's online experience with their real life in an intuitive and easy way. This led to the introduction of FaceLook - a real life posting application based on Face.com face recognition technology, enabling participants to post comments and pictures to their Facebook wall using only their faces as identification.
At any one of the venues of Coca-Cola Summer Love, participants could post experiences on their Facebook wall, just by looking at the FaceLook machine. The application recognised the person and posted an automatic comment, relevant to the attraction closest to where the machine was located.
The set up was easy as the teenagers had to register to the events through Facebook and there they could choose to opt into the FaceLook app.
Tens of thousands of people used the FaceLook machines to share the fun with their friends and by doing so spread the Coca-Cola message and multiplied the buzz and engagement of Coca-Cola's summer activities.
- 60 likes, 18 dislikes
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fuck the coca cola message ,fuck zionism
MrProset 1 month ago
@AussiePatriotsParty fuck off u antisemitic scum
aleksei4321 4 months ago
The more reason to teach the young about the new world order"and how evil it is
AussiePatriotsParty 4 months ago
The more reason to teach the young about the new world order"and how evil it is
AussiePatriotsParty 4 months ago
I am troubled by this.
LanceWinslow5 5 months ago
This is not fun, this is dangerous. The world is going to an end. Anyone seen 'Minority Report'? We are so close to that type of invigilation.... Or even far beoynd it.
RaszekXxX 5 months ago
Facial Recognition Tech is the Mark of the Beast.
Syntox 6 months ago
If you prefer Pepsi, they bulldoze your house
flang 6 months ago
oh! i thought all israeli young folks were tripping down the himalayan route of manali and getting high in summer. :P
thejinxedone 6 months ago
that's so scary!!!
You'll never be "alone" anymore. Marketing Agencys now will spam the streets fetching your face to get data :S
scyfox 6 months ago