Stop Focusing on Eyeballs, Traffic, Hits, Views, etc

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Uploaded by on Apr 27, 2010

http://jasonsadler.com

Seriously. Stop. It's not about how many people are casually visiting your website or viewing your videos. It's about building a passionate audience that shares, interacts and helps grow your brand/product/etc. I'd much rather have 1,000 highly engaged users than 1,000,000 random viewers who do absolutely nothing.

Inspiration and Ning facts from this 37signals article: http://37signals.com/svn/posts/2284-eyeballs-still-dont-pay-the-bills

For reference, Ning is the 126th most visited website on the web according to Alexa.com. I know Alexa isn't perfect, I'm just offering a point of reference to how much traffic they have.

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