Telecom Report looks at Fiskars, the Finnish tools manufacturer and how it has successfully used social media to create a global, loyal user group called Fiskateers.
By offering chat rooms, blogs and online TV, Fiskateers are now an essential part of Fiskars product-development cycle.
Telecom Report is an online magazine that looks at trends and issues in the telecom business. Brought to you by Ericsson. Ericsson is shaping the future of mobile and broadband internet communications through its continuous technology leadership.
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