Under Armour Cold Gear

We are very proud to reveal our latest brand film for Under Armour, Inc., the originator of performance apparel, footwear and accessories. Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour's flagship ColdGear line, the spot features the grueling "cold abuse simulator" as a testing ground for Lindsey's skill and the ColdGear technology. Seeking the best creative solution for this project, we enlisted the talents of our growing creative arm, We Make It Good. To film the action as realistically as possible, we found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, we added additional details back in our studio to heighten the story's visual drama via seamless VFX artistry.

Category:

Sports

Tags:

• Cold Gear
• Under Armour
• Lindsey Vonn
• Cold Abuse Stimulator
• Cold Gear Technology
• We Make It Good
• VFX
• Shilo