Live interactive mega billboard against agression

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.

• Category

  Nonprofits & Activism

[chevanl]

Cant believe people think that this doesn't happen in their countries and that its just The Netherlands. This happens all over the world, and no its isn't normal in any part of the world. but it does happen on occasions. Its just dumb and ignorant to think this doesn't happen in your country, just because you or anyone you know would do it doesn't mean it doesn't happen.

[Major Victory]

The idea is to show people what they look like when they refuse to help. It makes them more self conscious of their actions.

[DasKoning Brussee]

The xx Intro

[Arsslan Zafar]

Really nice, great idea... I hope it works.

Can anyone please tell what is the background music?? how can i found the music?

[vilamorr]

Looks like a huge window into a parallel universe! A copy of you is there, but also other stuff that you cannot physically reach and meddle in. Makes me want to crash the big tv!

[CallousD]

Multi-culture thing not working out too well eh ?

[VideoDotGoogleDotCom]

The vast majority of the attackers are not native Dutch, but immigrants with a certain background...

[mewarmor990]

Love this new public safety campaign, other governments could take a lesson from it. It reminds me of some new approaches to dealing with school bullying in the US - realizing that bullies and the bullied will always exist, there are now attempts to increase bystander awareness and willingness to intervene. Good stuff.

[mewarmor990]

I work in EMS myself - it happens more often than you think, though it doesn't always make the news. There are people who try to hit ambulances with cars, there was a guy who hijacked an ambulance and tried to hit medics with it, there was a crazy cop who stabbed a firefighter and medics, etc.

[CallousD]

The US is pretty violent but I can't remember the last time I heard of an ambulance crew being attacked. The firefighters got shot at back in the LA riots and in the 60's it was common but not now. You people are weird and scary, beating up ambulance medics.

[Augurae]

The most racist country in the world is making a racist advertising. Normal.