Live interactive mega billboard against agression

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.

Category:

Nonprofits & Activism

Tags:

• The Ministry of Justice
• Rembrandtplein
• Amsterdam
• Rotterdam
• Agression
• violence
• Rijksoverheid
• N=5
• Public awareness
• live billboard
• interactive
• new technique
• augmented reality
• live feed
• live key
• advertising
• interactive commercial
• Live screen
• mega billboard
• agressie
• geweld
• Ambulance
• mensen met een publieke taak
• public service employees
• Dutch Government

[chevanl]

Cant believe people think that this doesn't happen in their countries and that its just The Netherlands. This happens all over the world, and no its isn't normal in any part of the world. but it does happen on occasions. Its just dumb and ignorant to think this doesn't happen in your country, just because you or anyone you know would do it doesn't mean it doesn't happen.

[MinorVictory]

@maximoe09 The idea is to show people what they look like when they refuse to help. It makes them more self conscious of their actions.

[CallousD]

The US is pretty violent but I can't remember the last time I heard of an ambulance crew being attacked. The firefighters got shot at back in the LA riots and in the 60's it was common but not now. You people are weird and scary, beating up ambulance medics.

[Augurae]

The most racist country in the world is making a racist advertising. Normal.

[TheSzwedkowski]

Świetny sposób na to by przyzwyczajać ludzi do patrzenia się na przemoc, pokazywania ja palcem, robienia zdjęć, uśmiechania się, cichego komentowania miedzy sobą i nie robienia niczego. Kolejny ekran, z którego wysyłane są obrazki przemocy. Tym razem prawie interaktywna. Niby, żeby uczulić.

Bardzo wątpliwa kampania społeczna. Efektowny niewypał.

[dinther]

Fantastic campaign. Where we are constantly told by authorities to stay out of it, here we see the opposite and in my opinion a much better option.

Get involved and help when people are assaulted. Random aggression would not be anywhere near as bad is people would simply all stand up against it.

[nl9dav]

The impact would be much higher if they placed a real ambulance at the scene too (with one backdoor opened).

[orwellreturning]

P.S I think what we are seeing here is an example of the bystander effect. The term was coined after the murder of Kitty Genovese in NY 1960s? Wiki it. Interesting (yet easy to read) books on similar topics by Prof Wiseman (too many to list), plus Freakonomics and SuperFreakonomics - The Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner.

[orwellreturning]

@Zielsucher Yes I was surprised by most peoples reaction. I am pretty sure that I would find it quite disturbing to be part of that anti agression screen ''trick''. I found just watching this here on youtube quite hard hitting. Unsure if it would have any positive impact on my potential reaction though due to the flashback effect (the video made me start to relive past violent incidents, which obviously is incapacitating instead of empowering/encouraging). Hope it works for others though :)

[wilde4200]

@jayseo Snitches go walking

[martinerrr]

@MrNottheword

'Goosebumps'

Same happened to me.