SES London 2008 : Day 3 Roundup, Feb 21 2008

John Marshall, CTO of MarketMotive, gives very positive reviews of his fellow speakers' presentations at the SES London panel on search user behavior, while talking about his own elbow-grease analytics approach to optimization. Amanda Watlington, Owner of Searching For Profit and SEO expert on blog & feed, podcast & video, predicts the blogosphere explosion will be replicated in an explosion in video production over the next several years. She looks to universal search as the upcoming change that will make all these digital assets more capable of being leveraged. Mel Carson, Microsoft's adCenter Community Manager in Europe, focuses on the importance of advertiser educational tools and accreditation for novice and even experienced web advertisers. The changing landscape of search was the big story of the day, and Anne Kennedy, Managing Partner at Beyond Ink, gives attention to user experience as in off-page optimization with social media and the necessity of changing the way companies communicate with their customers.

Category:

Science & Technology

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• ses
• london
• 2008
• john
• marshall
• amanda
• watlington
• mel
• carson
• anne
• kennedy
• greg
• jarboe