Media Magazine and Circus Present The Future of Everything

And Now, The Future Of MEDIA Magazine (Or At Least Our Next Project)

Sometimes, things just sort of fall into place, and one of those things came together as we were working on the tail-end of this issue, and it seemed to make such good sense, that we figured we'd use it to tease the next Spring's "Screens" issue of MEDIA magazine, and to introduce you to guest editors (our first duo) Adam Broitman and John Swords, the founders, partners and ringleaders of an unbelievably cool, next-generation shop called Circ.us. If you activate the QR code on this page, you can link to a video where you can hear it straight from the them. But that's kind of the point: figuring out ways of activating a static medium like this printed magazine to make it come to life on various screens. It's something that Broitman and Swords specialize in at Circ.us, and they've used all sorts of cutting edge technologies that turn static media into digital screen experiences for some pretty cool brands. When they explained that to us, we couldn't resist asking them if they can do the same thing with this magazine. They agreed, and we've been having fun riffing on ideas for using a variety of technologies that can generate some creative storytelling that otherwise might not have been possible with a printed page. So yes, QR codes are an obvious one, but what else is out there?

In the end, we decided the idea was too big to contain just among the Circ.us and MEDIA staffs, so why not open it to the entire industry -- other agencies, independent creators, students, you name it -- to see what technologies and stories that could come up with to turn MEDIA into screens. So if you haven't figured it out by now, this page, the QR code and what it links to, are a call for entries to submit ideas and executions to own a page (or several) in the Spring issue of MEDIA magazine. Guest editors Broitman and Swords will be the judges, with some consultation with the MEDIA team, and a few of our friends.

Why should you do it? Aside from the fact that we asked, and I even threw in a "pretty please?" Well for the same reason any creative mind would: to create something brilliant, bring it to life, expose it to your friends, peers, and hopefully, a few prospective clients. Or as Broitman suggests, "to show off your creativity."

The page this QR code links to will initially show a video explaining that in more of his and Swords' own words, but over time it will morph to showcase some of the ideas we're working on and submissions we've received. Because if there's one thing we always want to prove with this magazine, pages can contain ideas that are not bounded by print.

Joe Mandese

Editor

Category:

Science & Technology

Tags:

• media magazine
• circus
• broitman
• swords
• OMMA
• mediapost
• social