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National Healthy Lifestyle Campaign 2001: CHINESE TV Commercial

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Uploaded by on May 13, 2009

We won this pitch for Singapore's very first National Healthy Lifestyle campaign by showing how the concept can work in English and Chinese. It also led to my increasing involvement in both English and Chinese copywriting. Special thanks to my team at Mandate Advertising: Lisa Sun (Account Director), Michael Aw (Art Director) and Paul Hume (Creative Director).

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