[x+1]'s Brand Safety Partnership with Trust Metrics

Earlier this month [x+1] announced its partnership with Trust Metrics, the leading provider of digital measurement standards for publisher transparency, effectiveness and quality. The partnership will enable [x+1] to provide clients with a higher degree of assurance and insight into the quality of their advertising buys.

But what exactly does all this mean? For example, how is a Trust Metrics quality score measured?

Well now you can watch our interview with [x+1]'s very own Alex Becker, Director of Media Strategy & Analytics, and Tom Knight, Analytics Manager, while they provide all the answers about our brand safety capabilities.

Category:

Science & Technology

Tags:

• Brand Safety; Trust Metrics
• Digital Marketing
• [x+1]
• xplusone