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Phorm answers: "How does Phorm and the ISPs make money?"

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Uploaded by on Mar 19, 2008

Kent Ertugrul, CEO of Phorm, responds to a question about the feature's revenue model

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Science & Technology

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  • likes, 7 dislikes

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  • It seems that our data is valuable. It is OUR data, not yours, not our ISP's to pimp to the highest bidder. It is clear that you chose to opt in by default to rely on those too lazy to opt out, or those security minded enough to delete their cookies and who may forget to exclude Phroms markers from this process thus unknowingly opting in. This is as dishonest as much of your publicity it seems!

  • dont you need people to opt in to make money ?? so when no one opts in what ya gonna do kent ? LMFAO phucking idiot

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  • How much will BT Virgin or Carphone Warehouse be paying me for my datastream? Without my data Phorm does not work. Withouth my datastream Phorm is not going to earn £85million for BT alone.

    Make me an offer. I start at 1p a byte.

  • Screwing over small website owners,

    Breaking the data protection act.

    Breaching your privacy.

    Go back to making spyware, you are nothing but scum, your PR spin fools no one.

  • irrelevant ads -> relevant adds.

    Im guessing there would be a lot of porn adverts through phorm.

    Phorms a great buisiness model, but its sucky for the consumer.

    make money like google does on adverts.

    except, you don't pay the websites the ads are on, by injecting the adverts by manipulating the HTML streams from the ISP.

  • My data is that, mine, not to be pimped by my ISP which at the time of writing is BT.

    Due to the underhand way that BT and Phorm conducted tests of this technology, I'll not be renewing the contract.

    My recommendation to anyone with concerns about there privacy is to ask explicitly of there current and future provider if they plan to implement this or any associated technology as part of their contract.

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