The following TV and Radio spots were developed for the National Rural Health Mission, Ministry of Health and Family Welfare by the USAID funded IFPS Technical Assistance Project (ITAP) in 2009-2010 under one integrated campaign on Family Planning. The campaign tagline was 'Pati Patni Karein Vichaar, Swasth Nari Swasth Parivar' (Interspousal interaction leads to a healthy women and child) that highlighted male participation, joint decision making and interspousal discussion for family planning which ultimately impacts the health of the entire family. Each spot has a 60 and 30 sec version.
'Song'
An animated film with catchy rustic song and modern visual style create an interesting view about the range of contraceptives, benefits and advantages.
More on this issue with hindi subtitles at "One Planet One Child" (hindi subtitles)
phillips78 5 months ago