Bruce Poon Tip founded Gap Adventures to deliver authentic experiences to travelers who craved adventures beyond all-inclusive resorts. When no bank was willing to provide a loan, he started the company with two credit cards. Since then, Gap Adventures has grown to become the world's largest adventure travel company, offering more than 1,000 small group experiences on all seven continents to more than 100,000 travelers annually.
Bruce spoke at Social Venture Network's 2011 Member Gathering on 'Bridging the Gap through Innovation, Leadership and Culture." In this clip, he discusses the origins of ecotourism, the founding of Gap Adventures, and the future outlook and challenges of the tourism industry.
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