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Mobile drives paid media - Avinash Kaushik, Digital Evangelist and Visionary on Tripit

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Published on Aug 29, 2012

Greg Jarboe, SEO-PR, interviews Avinash Kaushik, Digital Evangelist and Visionary, at SES San Francisco 2012 on the topic of mobile and paid media. Avinash references a presentation by Mary Meeker that mobile now made up 26% of paid media today. The amount of time American consumers spend on mobile channel is around 26%, for television (tv) it's 43%. The explosion of smart phones over the past three years is a principal cause for this, according to Avinash.

01:33 Tripit - Avinash discusses how Tripit has used mobile effectively in its mobile advertising. When mobile is done well, you can reduce your acquisition costs, says Avinash.

To speak at the next SES, please visit: http://www.sesconference.com

Join SES on Facebook: http://www.facebook.com/SESConf

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