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Fabian Hieronimus - Pt. 3 Profits in becoming customer-centric?

McKinseyCMSOforum McKinseyCMSOforum·127 videos
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Published on Jun 4, 2012

Fabian Hieronimus, McKinsey partner, describes how building a bank around a customer isn't about good PR; it's about delivering short- and long-term profits. Read more at our Chief Marketing and Sales Officer Forum site [http://cmsoforum.mckinsey.com/]

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