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Building banks around customers
by McKinseyCMSOforum
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Building banks around customers
by McKinseyCMSOforum
Fabian Hieronimus - Pt. 3 Profits in becoming customer-centric?
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Published on Jun 4, 2012
Fabian Hieronimus, McKinsey partner, describes how building a bank around a customer isn't about good PR; it's about delivering short- and long-term profits. Read more at our Chief Marketing and Sales Officer Forum site [http://cmsoforum.mckinsey.com/]
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