Davos Annual Meeting 2006 - The Role of Sports (German)

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Uploaded by on Nov 28, 2007

http://www.weforum.org/ 26.01.2006
Can a Ball Change the World: The Role of Sports in Development
Sports, as a universal language, can play a useful role in promoting national development and improving the lives of rural and local communities, particularly youth.
1) What are some examples where the sports industry has actively played a role in development?
2) How much investment can developing countries justify in promoting sports, compared to other urgent social programmes?
3) Can sports bring other benefits, such as foreign direct investment, to developing countries?
Joseph S. Blatter, President, Fédération Internationale de Football Association (FIFA), Switzerland
Charles Denson, President, Nike Brand, Nike, USA
Edson Arantes do Nascimento (Pelé), World Cup Soccer Champion and Director, Empresas Pelé, Brazil
Jacques Rogge, President, International Olympic Committee (IOC), Lausanne
David J. Stern, Commissioner, National Basketball Association (NBA), USA
Mel Young, President and Chief Executive Officer, The Homeless World Cup, United Kingdom; Social Entrepreneur
Moderated by
Angelo Codignoni, President and Chief Executive Officer, Eurosport, France

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