Warren Buffett - Why Disney is a Great Business
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Uploaded by WarrenBuffettBlog on May 12, 2011
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It is tough to decide the fair price for a business. If you're completely sure about something, then there is a good chance that you won't make a ton of money. But you may decide that it is more important to not lose money. See's Candy was an example of this. They had mind share, and that gave the ability to raise prices. This year, the business will make 60 million dollars. Of that, 55 million dollars are made in the weeks preceding Christmas. Most people don't buy boxes of chocolate for themselves, they buy them as gifts. The biggest day is Valentine's Day. It's a business that isn't price dependent.
It is similar with Disney. Everyone has something in their mind when they hear about Disney. If you buy your kid's one video at the store, and you see a video for $16.95, and a Disney video for $17.95. You're going to buy the Disney video. Disney can price higher and they sell a lot more videos. It makes things very tough for the competition, and that is what makes Disney such a great business. That is the kind of things that you want in the businesses that you buy.
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