DJ Fresh and Homer Simpson help TomTom take 51 percent of South African GPS market

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Uploaded by on Aug 24, 2009

Joost Jetten, Vice President Sales for TomTom sub-Saharan Africa, discusses the company's relationship with distributor Rectron, its challenges in the past year, and the future of GPS - or personal navigation devices (PNDs) - going forward at the 2009 Rectron Roadshow.

He reports that independent research indicates the company has taken more than 50 percent of the local satnav market. He also reveals why Homer Simpson and DJFresh are mentioned in the same breath.

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