ITV2: New idents

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Uploaded by on Aug 20, 2008

ITV2 controller Zai Bennett talks to Broadcast about the new look for the channel

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Entertainment

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  • More marketing bollocks being talked. How is two years long enough to warrant a change of idents? And if the creatives were given "free rein" over the IPPs and credits squeezes, why didn't they scrap them?

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