Influence: The Psychology of Persuasion

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Uploaded by on Dec 28, 2009

School project: This video summarizes the first chapter, "Weapons of influence," of Robert Cialdini's book, "Influence." It covers the trigger features of human compliance: "because," "expensive = good," and the contrast principle. Here are a few links:

Influence at work:

http://www.influenceatwork.com/

"Influence" at Amazon:

http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/...

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  • that was awesome

    

  • Intriguing. thanks for posting.

  • handy if your trying to convince a turkey or robin

  • Good video, thnx for uploading

  • Excellent video!!

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