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Published on Jan 29, 2013
Every year, thousands of Haredi ultra orthodox homosexuals are forced to go through conversion treatmants, in order to change their sexual orientation.
HOD, an organization that supports religious homosexuals, asked us to help them raze the awareness to the damages caused by these treatments.
We have placed poster on street objects in the Haredi Jewish communities. Each poster tried to convert the object it was placed on. The pedestrians that passed by the posters couldn't ignore them. Some of them resented the campaign, but many others have comprehended the message and even started a dialogue with us.
The campaign got a wide exposure in national TV and radio channels, as well as in religious internet forums. It succeeded to break the taboo on conversion treatments, and became the topic of the day in many Haredi Jewish communities.