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Online Marketing: Now It's Personal, Erick Brethenoux, IBM

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Published on May 22, 2014

Erick Brethenoux, Director, Business Analytics & Decision Management Strategy, IBM

Digital forces led by social, mobile and data technology shifts are fundamentally changing how we live, work and interact. The resulting explosion of data creates a new economic asset, fueling analytics initiatives and infiltrating every interaction with customers. Leveraging geospatial, emotional and highly contextual data pushes those interactions to the edge of uncomfortable business behavior, but also provides customers with unsurpassed benefits -- creating intimate relationships and rebuilding trust and loyalty.

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