Introducing Levi's® Waterless™ jeans

What if your jeans could save up to 16 Million liters of water?

The average pair of Levi's® jeans uses 42 liters of water per washing process. The Levi's® Waterless™ line reduces water by up to 96% in the finishing process. Our rigid jeans use virtually no water in production.

Starting March 2011, we intend to provide access to excess and provide clean drinking water to communities in need around the world, and we need your help distributing it. Learn more and join us at http://www.levi.com

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  Howto & Style

[Rafael Volpi]

2 weeks??? I alredy wash my jeans every 2 months!!! lol

[Christine kiebert-boss]

this is good. but buying less is better.

and how about working on the patina ourselves. less is more.

[hrdraper]

Same here, so I'll wash these every 4 months

[terjekasp]

are these jeans sanforized?

[Roar Skau Olsen]

Sound design and mix by Roar Skau Olsen from Tonemestrene / Tonemasters -

Love the music

[socialagent]

What's the diff between the "washing" process and "finishing" process? Are u saying u save 96% of 42 liters per jeans or some smaller volume of water during finishing. Cool spot either way...would like to see how myoo made it.

[PKMNHarriton]

Thumbs up if you wear jeans

[mongreleater]

levis, now marketing to hipsters!

[mamerc92]

Great ad. Just bought my first pair of waterless jeans!

[eleanorerigby]

This is good... but I want details.