KACCB created a Cigarette Fairy public awareness campaign in order to raise awareness that throwing cigarette butts on the ground or out a car window is littering. The Fairy campaign aims to ask the question: "Who DO you think is picking up cigarette butts? Littering is against the law. This campaign has been highly successful within the community and KACCB has also been recognized on the state and national level for their commitment to cigarette litter awareness.
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