Burberry's Social Enterprise Story

Burberry CEO Angela Ahrendts is creating the ultimate Social Enterprise using salesforce.com, incorporating social and mobile elements across the entire organization, and connecting with their employees and customers in a whole new way.

Category:

Science & Technology

Tags:

• social enterprise
• social media
• social
• salesforce
• salesforce.com
• CRM
• chatter
• productivity
• collaboration
• cloud computing
• fashion

[MaireadLey]

Best video on corporate use of Social Media I've seen! Inspiring

[shaul11g]

Amazing video. Powerful, concise, and to the point.

[OzzyBMG]

What Kenneth Cole does seems way more slick. Burberry's platform is wonky. Check out KC's holiday catalog on their Facebook page.

[mowlove2]

@Boggz1976 that is the point, simply throwing around the social enterprise term for profit. The only space that exists here is social profit and enterprise.

[Boggz1976]

@mowlove2 I know where you are coming from, but in this space Social Enterprise means something different to the social enterprise definition you are thinking.... Its confusing, but you can see what the digital space calls "the social enterprise" on here....

[apl175]

@xZehAshley THANK YOU for providing the music source!

[mowlove2]

I fail to see the social enterprise aspect.. simply being connecting to society by a business by definition is not social enterprise but seeing a social need and creating a solution would be the social enterprise aspect. Simply throwing a buzzword of social enterprise is really socially irresponsible. Burberry I am sure that he bottom line will benefit, but just not those in need.

[fmarmorini]

amazing! and the soundtrack is awesome

[Kramandaful]

Is this a joke? no one can be this earnest and completely off-point, surely.....oh no wait...this is the fashion industry. biggest joke since de-re-leekt