Audiovisual Presentation - "The Way I Am Funds" - Caja Madrid

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Uploaded by on Apr 4, 2011

Caja Madrid, the fourth largest financial institution in Spain, brought in over 200 million euros (147% of objective) as a result of a campaign launching a new investment fund plan to the market. The main benefit the new plan provided was that EACH FUND FULLY ADAPTABLE TO THE PROFILE AND PERSONALITY OF EACH CLIENT. The campaign, just like the funds, stood out for its creativity and absolute personalization.

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  • ...where was the mention of what projects the money was actually going to be spent on... are you saying people gave a total of 200 million Euros for nothing more than a fancy brochure telling them they are all "special"... god ppl are so stupid... am i mistaken? ...please tell me there was more than just that in the presentation

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